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Sector Update Consumer: Newell Rubbermaid (NWL), Iconix Brand Group (ICON), Lululemon Athletica (LULU), Foot Locker, (FL), BRF SA (BRFS)

Consumer stocks were moderately higher this afternoon, with shares of consumer staples companies in the S&P 500 climbing about 0.4% while shares of consumer discretionary firms in the S&P 500 were up almost 0.1%.

In company news, Newell Rubbermaid Inc. (NYSE:NWL) and Jarden Corporation announced that they have entered into a definitive agreement to combine the two companies. The transaction creates a $16 billion consumer goods company to be named Newell Brands, with a portfolio of leading brands in large unconsolidated categories, including Paper Mate, Sharpie, EXPO, Parker, Elmer’s, Calphalon, Rubbermaid, Graco, Baby Jogger, Aprica, Goody, Irwin, Lenox, Rubbermaid Commercial Products, Coleman, First Alert, FoodSaver, Jostens, K2, NUK, Oster, Rawlings, Sunbeam and Yankee Candle. The scaled enterprise is expected to accelerate profitable growth with leading brands that compete in a global market that exceeds $100 billion, with business and capability development supported by the efficiencies of this transformational combination.
Newell Rubbermaid Inc. (NYSE:NWL) ended last trading session at $ 42.15with its past 5-day performance at -12.48%.So far in 2014, the company has a year-to-date performance of 12.73%. The stock, as of last close, traded 24.67% above from its 52 week low and was -17.19% behind its 52 week high. Its latest closing price was 2.42% above the SMA200 while the distance from SMA 50 and SMA 20 was -3.29% and -5.96%. Newell Rubbermaid Inc.  manufactures and markets consumer and commercial products worldwide. It operates through five segments: Writing, Home Solutions, Tools, Commercial Products, and Baby & Parenting. 
Iconix Brand Group Inc (NASDAQ:ICON)  a brand management company, owns, licenses, and markets a portfolio of consumer brands across women’s, men’s, entertainment, and home primarily in the United States and internationally. Iconix Brand Group Inc has YTD performance below at -81.95% and moved down -13.72% in last week. Its price, as of the latest close, was up 2.35% compared with the 52 week low and was -84.62% below the 52 week high. The stock completed last trading session at $ 6.10. The stock’s latest closing price was below -70.87% from the average-price of 200 days while it kept its distance from the SMA 50 at – -45.27% and -9.25% compared with the SMA 20.

Lululemon Athletica inc. (NASDAQ:LULU) has shown a downtrend of -7.72% last week with YTD performance of -14.34%. Its latest closing price of $ 47.79 was -20.07% below from an average-price of 200 days while it maintained a distance from the SMA 50 at -4.66% and -1.78% compared with the SMA 20. The stock was above 10.78% from the 52 week low and was -31.73% below the 52 week high.
Lululemon Athletica inc. together with its subsidiaries, designs, manufactures, and distributes athletic apparel and accessories for women, men, and female youth. It operates through two segments, Corporate-Owned Stores and Direct To Consumer.

Foot Locker, Inc. (NYSE:FL) operates as an athletic shoes and apparel retailer. The company operates in two segments, Athletic Stores and Direct-to-Customers. The year to date performance of Foot Locker, Inc. 19.34% and -0.45% in the last week. Its price, as of the latest close at $ 66.03, was 30.63 below from the 52 week low and was -14.22% behind the 52 week high. Its latest closing price was 0.32% above from an average-price of 200 days while it kept its distance from the SMA 50 at -0.99% and 2.68% compared with the SMA 20.

BRF SA (ADR) (NYSE:BRFS) last trading session at $ 14.65 with its past 5-day performance at  -3.55%. So far in 2014, the company has a year-to-date performance of -36.66%. The stock, as of last close, traded 4.87% down from its 52 week low and was -40.05% above its 52 week high. Its latest closing price was -23.48% below the SMA200 while the distance from SMA 50 and SMA 20 was -7.92% and -1.45% respectively.
BRF SA (ADR) together with its subsidiaries, focuses on raising, producing, and slaughtering poultry, pork, and beef in Brazil. It operates in three segments: Domestic Market (Brazil), Foreign Market (International), and Food Service.