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Sector Update Consumer: Ford Motor (F), WestRock (WRK), Deckers Outdoor (DECK), Dana (DAN), Boulder Brands (BDBD)

Consumer stocks were mostly higher Tuesday, with shares of consumer staples companies in the S&P 500 adding more than 0.9% while shares of consumer discretionary firms in the S&P 500 were posting a 1.3% gain.

In company news, Ford Motor Company (NYSE:F) Research and Innovation Center Palo Alto is joining with Girls Who Code to help close the gender gap in technology and engineering fields. As part of the collaboration, Ford Motor Company Fund, the philanthropic arm of Ford, will support the education and professional growth of Girls Who Code club members in Northern California, serving more than 180 young women in grades six to 12 in the Bay Area. The Ford Palo Alto team will provide mentorship and instruction to club members, and help them engage in hands-on experience at the company’s Silicon Valley research lab.

Ford Motor Company (NYSE:F) ended last trading session at $ 13.88 with its past 5-day performance at -0.72%.So far in 2014, the company has a year-to-date performance of -6.88%. The stock, as of last close, traded 34.21% above from its 52 week low and was -14.65% behind its 52 week high. Its latest closing price was -5.69% below the SMA200 while the distance from SMA 50 and SMA 20 was -4.64% and -2.51%. Ford Motor Company manufactures and distributes automobiles worldwide. The company operates through two sectors, Automotive and Financial Services. 
WestRock Co (NYSE:WRK) manufactures and sells paper and packaging solutions for the consumer and corrugated markets in North America, South America, Europe, and Asia. WestRock Co has YTD performance below at -30.30% and moved down -9.23% in last week. Its price, as of the latest close, was up -0.75% compared with the 52 week low and was -33.47% below the 52 week high. The stock completed last trading session at $ 43.57. The stock’s latest closing price was below -21.94% from the average-price of 200 days while it kept its distance from the SMA 50 at -15.43% and -11.22% compared with the SMA 20.

Deckers Outdoor Corp (NYSE:DECK) has shown a downtrend of -1.41% last week with YTD performance of -45.36%. Its latest closing price of $ 49.74 was -24.99% below from an average-price of 200 days while it maintained a distance from the SMA 50 at -7.80% and -0.43% compared with the SMA 20. The stock was above 10.19% from the 52 week low and was -49.47% below the 52 week high.
Deckers Outdoor Corp designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high performance activities.

Dana Holding Corporation (NYSE:DAN)  manufactures and sells driveline, sealing, and thermal-management products for vehicle manufacturers in North America, Europe, South America, and the Asia Pacific. The year to date performance of Dana Holding Corporation –36.61% and -7.39% in the last week. Its price, as of the latest close at $ 13.78, was 1.17% above from the 52 week low and was -41.31% behind the 52 week high. Its latest closing price was -27.57% above from an average-price of 200 days while it kept its distance from the SMA 50 at -15.02% and -10.37% compared with the SMA 20.

Boulder Brands Inc (NASDAQ:BDBD) last trading session at $ 10.97 with its past 5-day performance at 0.14%. So far in 2014, the company has a year-to-date performance of -0.86%. The stock, as of last close, traded 74.60% up from its 52 week low and was -7.47% below its 52 week high. Its latest closing price was 23.51% above the SMA200 while the distance from SMA 50 and SMA 20 was 15.39% and 4.33% respectively.
Boulder Brands Inc
 provides health and wellness food solutions in the United States and Canada. The company operates in two segments, Natural and Balance.